Key Responsibilities
? The Disney EC marketing plan and execution on related platforms,
? Working closely both with the Disney Licensing team and Licensees for the Disney Consumer Product EC campings and sales expansion;
? Leading the Disney franchise EC campaigns to ensure the Disney brand affinity and GMV outcomes.
? Account management on certain EC platforms to build and increase brand/product awareness
? Synergy with Disney CPC marketing calendar and other Disney key marketing elements;
? Establishing good relationships with both licensees and platforms
? Coordinating with relevant departments internally and externally to create synergy and maximizes results;
? Working closely and efficiently with Disney’s internal support team for project approval and other supports;
? Good communication with other BU (Studio / SHDR) to share and explore the synergy opportunity on related EC platforms.
? Day-to-day management and coordination with agencies and vendors to ensure timely and satisfactory delivery of work;
? Leading the strategy of Disney EC marketing segmentation on related platforms from EC retail and channel perspective.
? Reporting and analyzing E-Commerce market data and trends;
? Future business monetization opportunity exploration
Knowledge and Skill Requirements
? 5 years of E-commerce Marketing experience;
? Experience in E-commerce operations and marketing preferred
? Fluent in written English as well as oral and reading;
? Good communication and coordination skills;
? College degree required / Postgraduate preferred
? Detail-oriented with a sense of business;